Trump: The Art of the Deal, by Donald J. Trump, Tony Schwartz
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Trump: The Art of the Deal, by Donald J. Trump, Tony Schwartz
Read and Download Trump: The Art of the Deal, by Donald J. Trump, Tony Schwartz
Presumptive Republican presidential nominee Donald J. Trump lays out his professional and personal worldview in this classic work—a firsthand account of the rise of America’s foremost deal-maker. “I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump Here is Trump in action—how he runs his organization and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur—the ultimate read for anyone interested in the man behind the spotlight. Praise for Trump: The Art of the Deal “Trump makes one believe for a moment in the American dream again.”—The New York Times “Donald Trump is a deal maker. He is a deal maker the way lions are carnivores and water is wet.”—Chicago Tribune “Fascinating . . . wholly absorbing . . . conveys Trump’s larger-than-life demeanor so vibrantly that the reader’s attention is instantly and fully claimed.”—Boston Herald “A chatty, generous, chutzpa-filled autobiography.”—New York PostFrom the Hardcover edition.
Trump: The Art of the Deal, by Donald J. Trump, Tony Schwartz- Amazon Sales Rank: #194 in Books
- Published on: 2015-10-06
- Released on: 2015-10-06
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .90" w x 5.20" l, .66 pounds
- Binding: Paperback
- 384 pages
From Publishers Weekly This boastful, boyishly disarming, thoroughly engaging personal history offers an inside look at aspects of financing, development and construction in big-time New York real estate. "I don't do it for the money," maintains Trump, the son of a Queens realtor who, at age 27, bought and transfigured the colossal Hotel Commodore at Grand Central Terminal. Now 40, he has built, among other projects, and owns outright, Fifth Avenue's retail and residential Trump Tower (where he occupies a double-triplex suite); owns and operates Trump's Castle, a casino in Atlantic City; is arguably the most visible young man on Manhattan's celebrity circuit ("Governor Cuomo calls. . . . dinner at St. Patrick's Cathedral. . . . I call back Judith Krantz"); and is currently developing a controversial 100-acre West Side "Television City" project that is planned to include the world's tallest building. For those who would do likewise, Trump articulates his secrets for success: imagination, persistence, skill at "juggling provisional commitments" (e.g., for land or lease options, bank financing, zoning approval, tax abatement, etc.) and most crucial of all, a true trader's instinct. 135,000 printing; first serial to New York magazine and Vanity Fair; Fortune Book Club main selection; BOMC alternate. (December Copyright 1987 Reed Business Information, Inc.
From Library Journal This is a fascinating book because it is incredible. At the age of 41, Trump, the son of a Queens, New York, developer of moderate-income apartment houses, presides over a vast real estate empire with assets in the billions. Trump's world is composed of an endless series of deals and ventures, most of them monumentally successful from his point of view. The book is less an autobiography than an hour-by-hour recapitulation of how Trump spends his time plus a few lessons for those who would do the same. Trump seems to be a clever entrepreneur and exhibitionist. There should be requests aplenty for this. A.J. Anderson, G.S.L.I.S., Simmons Coll., BostonCopyright 1988 Reed Business Information, Inc.
Review “Trump makes one believe for a moment in the American dream again.”—The New York Times “Donald Trump is a deal maker. He is a deal maker the way lions are carnivores and water is wet.”—Chicago Tribune “Fascinating . . . wholly absorbing . . . conveys Trump’s larger-than-life demeanor so vibrantly that the reader’s attention is instantly and fully claimed.”—Boston Herald “A chatty, generous, chutzpa-filled autobiography.”—New York Post
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254 of 272 people found the following review helpful. Empire-Building 101 (perfect for eager Apprentices) By Christopher Hefele "Trump, who believes that excess can be a virtue, is as American as Manhattan's skyline," wrote George Will in the 1980's. Regardless of whether you think Donald Trump as a symbol of American success, or you think he's an annoying, chest-pounding egomaniac with bad hair, this book will show you what it took for him to build up his empire. The book shows Trump doing what he does best -- boldly making big deals -- during the "greed is good" decade of the 1980's. I found it interesting to see how much of his current empire he had built up before his 40th birthday, and to understand how he pulled off various deals.The majority of the book is a swashbuckling, detailed history of his biggest projects. He talks about all the details, from negotiating with landholders, arguing about zoning with city officials, lining up contractors, interviewing architects, dealing with partners in various projects, negotiating with banks to line up financing, and the like.Trump also devotes a couple chapters to his background. He was the son of a successful developer of rent-controlled & low-income housing in Queens and Brooklyn, NY. He was a mischievous, aggressive kid (he once punched a teacher), and was sent military school during his high-school years. He started college at Fordham in the Bronx, NY, to be close to home, but then then transferred to the Wharton Business School (at the University of Pennsylvania) because he liked its entrepreneurial emphasis. Shortly after college, he worked with his father to buy a troubled apartment complex in Cincinnati, which he fixed it up and sold for a multi-million dollar profit. Hungry for bigger things, he moved to a small studio apartment in Manhattan, and progressed from small deals to bigger ones, from renovating a hotel, to building Trump tower, to building and buying casinos in Atlantic city, along with a many other projects.Besides the stories of his deal-making, Trump gives some tips for aspiring moguls. Although he believes you need a certain innate instinct for negotiating well, he thinks there are some tips everyone can use. For example: when planning deals, one should think big, always have a plan B, keep your options open, and use your advantages as leverage in negotiations. When executing a deal, one must deliver results, control costs, and fight competitors when necessary. Also, promotion of your project is important to get the word out. And finally, of course, Trump says one has to have fun doing all this -- if it's not fun, why do it?Overall, the book was an OK read, and it moved quickly (I read it in about a day). Some reviewers were put off by Trump's bravado (but give me a break -- it's Donald Trump!! what did you expect?). If you can get past the bluster, you can see what it took to assemble his empire. I was inspired to re-read the book because of the success of Trump's new TV show, "The Apprentice," and I don't regret the day or so it took to re-read -- it's light reading & moves very quickly. If you'd like a quick refresher on Trump's rise, as I did, then this book (and some say the best book) should be on your reading list.
154 of 169 people found the following review helpful. The Art of the Deal -- Book Summary By Justin Belkin Donald Trump has become arguably the world's best-known real-estate icon. He has undoubtedly worked hard for the honor. Trump routinely wakes up at 6AM, at which time he reads the morning papers before arriving to work by 9AM. He'll make anywhere from 50 to 100 phone calls daily, and will hold a dozen or so impromptu 15-minute meetings throughout the day. But Trump's work ethic is only part of the reason why he has come to define the quintessential real estate mogul. Donald Trump provides for our benefit his eleven Trump Cards of success. They include thinking big, protecting the downside, maximizing options, knowing your market, using leverage, enhancing your location, getting the word out through a public relations/marketing campaign, fighting back, delivering the goods, controlling costs, and having fun. Yet even these Trump Cards fail to fully illuminate what it is that makes Trump so successful. A great deal of Trump's success can be traced back to his father who built and sold homes throughout New York City, most prominently in Jamaica Estates. Donald would learn on the job from a young age about managing costs and putting together a working symphony of various real estate professionals. After transferring from Fordham University to the University of Pennsylvania to complete his undergraduate degree in business administration, Donald and his father bought Swifton Village in 1968, a 1200-unit FHA apartment complex in Cincinnati, Ohio. While the scope of a 1200-unit apartment complex may seem unfathomable to many, for Donald it was just the beginning. These formative years convinced Trump to look beyond NYC and take the next progressive step, which for him was to develop commercial real estate in Manhattan and later casinos in Atlantic City. Trump approaches business very straightforwardly. He believes that the art of business can be reduced to the simple formula of buy low sell high. Trump writes, "Much as I like the [Beverly Hill's Hotel] I'm interested in it only if I can get it for a much better price than they're now asking" (12). Trump will walk away from a very good property if the numbers don't match up. Trump makes a point of surrounding himself with the best talent when making these hard decisions. In fact, he attributes much of his success to surrounding himself with the best talent available. Throughout the book Trump writes: "I'm just looking to hire the best talent, wherever I can find it (6) [and] I have a very simple rule when it comes to management: hire the best people from your competitors, pay them more than they were earning and give them bonuses and incentives based on their performance. That's how you build a first-class operation" (220). Simply, there exists no room for second best. In this respect, much can be learned from Trump and applied to our lives. However, there exists another more intangible component of Trump's success that underscores the need for of a heightened sense of intuition. This sense of intuition can be interpreted by many as self-confidence, the experience of feeling comfortable in one's own skin, or going with one's gut. In any event, this feeling transcends many areas of Trump's life, including a pervading sense of justice: "I hate lawsuits and depositions, but the fact is that if you're right, you've got to take a stand, or people will walk all over you (7) [and] You have to be very rough and very tough with most contractors or they'll take the shirt right of your back" (38). A sense of intuition cannot be underscored enough. Trump believes in it so strongly that he writes, "You can take the smartest kid at Wharton, the one who gets straight A's and has a 170 IQ, and if he doesn't have the instincts, he'll never be a successful entrepreneur. Moreover, most people who do have the instincts will never recognize that they do, because they don't have the courage or the good fortune to discover their potential (46)." Trump's remarkable history of deal making should embolden us to apply some of the very same business principles that made Trump so successful to our lives in an effort to discover our own true potential.
86 of 93 people found the following review helpful. The life of Donald Trump through his deals By Walter E. Kurtz Before picking up this book, I knew next to nothing about Donald Trump. I've never been interested in celebrity gossip. All I knew about Trump was that he is a billionaire who had made his fortune in real estate and that he is something of a celebrity. I knew that he has his share of fans and critics, but I was neither of them. In other words, I had no preconceived notions about that man.After reading this book, I formed a positive image of him, but I also acknowledge that I should read something written by his critics to form a balanced opinion. However, what I think about Donald Trump as a person is not all that important because Art of the Deal is not about Donald Trump per se. Those who are looking for Trump's biography or who hope that he will reveal in this book some juicy details about his private life will be disappointed. The Art of the Deal starts with one short chapter about his life, and then it goes on to talk about his various business endeavors. Nor does the book say much about his private life. Not that there is much to talk about. From what I read, he is a workaholic and consummate professional who does not have much in terms of private life.Be also advised that the Art of the Deal came out in 1987. If you want information about what was happening with Donald Trump in the past 26 years, look elsewhere.So just what exactly is this book about? It's about his business projects, as well as his business and life philosophy. Each chapter tells the story of one of his more grandiose projects.I have little interest in business and none whatsoever in real estate, but, nevertheless, I did find the book to be very interesting. I like human stories, and the world of business is full of politics, negotiations, secret deals, conflict and (melo)drama. When a building is being built, I do not care about the architecture or engineering aspects, but I do like to hear about the human stories behind it.Art of the Deal is more than just a book with interesting stories, however. Although not a guidebook per se, by reading it I came time and time again upon certain values that, in my opinion, should be followed not only in business, but life in general.SmartsBefore embarking on a project, think it through. Your instincts might tell you that something is a good investment (or not), but you should still take the time to investigate the pros and the cons. If you get yourself involved in a project that is bad from the beginning, no amount of hard work will make it worth your time.PatienceThings take time. Be patient. Many of Trump's projects took years to complete. Some took years to even start. If embarking on a certain course of action would cost you too much today, wait and check back from time to time. Eventually a better opportunity will present itself.PerseveranceAs soon as you start something, obstacles will appear. Don't give up. Keep up the pressure. Obstacles can be overcome one way or another. If it is people who oppose you, keep fighting. Most people don't have a stomach for a long fight and you can wear them out. Some can be simply outlasted. People move on to other things, get fired, even die. If they were blocking you, whoever replaces them might be easier to deal with.FlexibilityDon't put all your eggs in one basket. Keep your option open and if something does not work out, be prepared to walk away. Do not allow your perseverance to turn into stubbornness. If you mindlessly persist on a certain approach or keep working on a project after it becomes obvious that it's a failure, you are heading towards disaster. At best, you will achieve a Pyrrhic victory. You might eventually succeed, but the waste of time, energy and resources will not make it worth it.IntegrityThis value is perhaps the most important. Respect people around you, keep your word, reward well those who do good job and be loyal. If you stab people in the back, it will cost you in the long run far more than what you will gain in the short run. Once you earn a bad reputation, people will refuse to deal with you, or they will be very weary. They might even stab you in the back, figuring out that you were going to betray them anyway so they might as well strike first.If someone wrongs you or there is a conflict, ask to meet them and listen to their reasons. Make an effort to put yourself in their shoes and try to work out a new solution. Not only you will avoid unnecessary conflicts, but you will impress people by showing compassion and understanding. You will earn the reputation of someone who is easy to get along with.If the other side refuses to talk or offers reasons that you do not agree with, you will have the satisfaction of having tried to work things out. If they refuse your olive branch, provided that it was offered in good faith, the fault is theirs.Being a decent, loyal person does not mean that you allow yourself to be taken advantage of. If someone wrongs you for no good reason, then go after them and punish them. The punishment should fit the crime, but be relentless in pursuing justice, no matter how much it costs you. If you let the matter drop, not only the guilty party gets away (and is free to do the same to others), but you send a message that people can take advantage of you and suffer no consequences.
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